My logo and brand is based off my love for geometry with slight influences from dystopian tech. The goal of the brand was to echo how generally introspective I am as a person, but also the bursts of energy I have when I'm in the zone. I generally feel like I "think" in dark mode, so I wanted that to come through as well. Each letter of the Hazen logo is constructed on a 5x3 grid with 1/2 unit of space between letters. They're built off simple squares and hit with 90 degree angles and slight curves.